Brand & website design
Let’s turn all the bits and pieces of your business into a strategic brand.
It’s time to stop struggling to pull all the pieces together on your own (you have more important things to do). Together we will create a brand identity that finally hits the mark.
You’ve Been There, DIY’d That.
It’s time to take your brand to a whole new level.
You have the passion, drive, and know-how to rock your business. You’ve put in the time and YouTubed all the things, and you’re dang proud of what you’ve accomplished but…you are SO ready to remove a few hats and get the branding help you need! It’s time to have the strategic brand you’ve always dreamed about.
Stop, Collaborate, and listen.
Hi, I’m kristen and I’m here to make your branding dreams come true.
With 18 years of experience in the design industry, I’ve worked with all kinds, from big companies like Disney and Mattel to small companies and fellow solopreneurs. I know how frustrating it can be to try to pull all the pieces of your business together in a cohesive way that tells your brand story AND looks damn good.
That’s where I come in. My superpower is what I call creative Tetris. It’s the ability to take all the thoughts and ideas in my client’s head about their brand and translate them into a cohesive, vibrant brand that finally hits the mark! So are you ready to level up your brand?
THE PROCESS
It starts with strategy.
You can’t build a house without a solid base and you can’t design a brand without one either. Your brand is about so much more than looking good. It needs to reflect who you are and what you do all while attracting your ideal clients. This is why all my clients start with a Brand Strategy Session.
Brand Strategy
We spend an hour together deep diving into your brand vision, values, ideal client, and strategy. This session helps me get into your head so I really understand you and your business on a deeper level.
Time To Design
Once we have a good understanding of your business vision, I take all that info and start working on a mood board and Round one concepts that bring it all together. We review the concepts together via Zoom so I can explain the thought process behind them and get your feedback firsthand.
Brand Guide
Once your brand is fully designed, we then start on collateral items and website as well as building out your new brand guide. The brand guide lays out all of your brand elements, colors, fonts, file types and strategy so you always know how to stay on brand!
“Kristen really understood me and what I was looking for in my brand. She was transparent about timelines, asked the right questions, and delivered AMAZING work when she said she would. She did such an amazing job. It just crystallized everything my brand had been working to be for a long while. I can’t wait to share my new look with the world!”
– EB Sanders, Creative Career Coach
The Details
Brand-Aide Package
Here is what all my branding clients get while working with me along with all your final files saved in multiple formats (EPS, AI, JPG, PNG).
• Brand Strategy Questionaire
This starts the process of diving deep into the values and strategy behind your business.
• 60 Minute 1:1 Brand Strategy Session
Together, we dive into your business vision, business values, ideal client and elevator pitch because these are the road map to brand clarity and help guide the creative process.
• Primary Logo
A custom brand identity that’s driven by your brand strategy so it not only finally feels as legit as your business is, but also grabs you more ideal clients!
• Secondary Brand Marks
Custom brand marks to use on social media and collateral to expand the depth of your brand may also include custom icons if they are a fit for your brand.
• Business Card Design
Forget templated business card designs. Your custom business card is gonna look so good you won’t be able to wait to hand them out at your next networking event! PLUS a free Moo.com set up so you can print them anytime you want!
• Pattern Design
Custom pattern design to enhance your brand and use on social media, collateral, or your website.
• 2 Collateral items
We discuss what items you use most for your brand, these could be social media templates, note cards, packaging, canva templates, Proposal templates, menus, ect.
• Brand Style Guide:
A guide to help you stay on brand in anything you need designed for your business including color palette and fonts.
To get started grab a spot on my consult calendar so we can be sure we’re a good fit.
Investment: $3500
*Payment Plans are available upon request.
“Throughout our brand refresh, we felt like Kristen was an extension of our team. She was passionate and energized by our mission. She actively worked with us to flesh out our ideas and offered great ideas of her own throughout the process. We felt supported and encouraged throughout the process!”
– Jim and Ali LaValley
The Details
Need a Website too?
Once you have gone through my Brand process, we can then start to work on designing your stunning new website. On our initial consult call, we will discuss your website needs, hopes, and dreams. Then I will send you a proposal and quote for you to approve before we get started.
Getting the most bang for your buck:
Great design is part of a great website but there are 2 other pieces that turn a good website into a great one. They are copywriting and brand photography.
I highly recommend hiring a copywriter who writes strategic marketing copy FOR websites to write your copy. A good copywriter will be able to get in your ideal clients’ head and write copy that sounds like you and grabs their attention.
I also recommend after updating your brand, hiring a brand photographer updating your brand photography. They will be able to translate your brand colors and style into photos that enhance your brand and make you look even more legit. I am happy to recommend copywriters and brand photographers.
Investment for wordpress website design:
My clients typically pay between $3500-$5000 for website design and between $2500-$5000 for website development. Each website is quoted individually depending on the amount of pages, type of site and any special functionality needed.
Want to take even more off your plate?
Want the whole kit and caboodle? I’ve partnered with Courtney of Big Picture Copywriting to create The Complete Brand Refresh to give you a one-stop shop for your brand refresh. We know how overwhelming rebranding can be. That’s why we aim to take the stress off your plate so you can focus on what YOU do best. We help project manage the whole thing so you can sit back, relax and watch the magic happen.
To get started grab a spot on my consult calendar so we can be sure we’re a good fit.
Have a different kind of project?
Not sure what you need or have a project that doesn’t quite fit in the Brand-aide package, grab a spot on my consult calendar and let’s chat! I’m always happy to talk about possibilities!
SOME OF MY LATEST WORK
HAVE MORE QUESTIONS?
FAQs
How long does a brand or website design take?
A typical Brand-Aide package timeline is 8-12 weeks. A typical Brand-Aide plus website package timeline is 12-16 weeks. Timelines are dependent on how fast I get feedback and how often my kids get sick. Shout out to all the parents out there navigating sick kiddos. I run this business to work with great people and to be able to be there for my family. This means sometimes I have to take time off to take care of sick kiddos and or for days off school. I always communicate days off or surprise sick days with my clients.
Do I need to go through the Brand-Aide Package to get a website?
The quick answer is yes. I typically only design websites for clients who have gone through my branding process. This way I fully understand your business and brand as well as, being sure I have all the elements I will need to design you the best website I can.
How do I get a spot on your calendar?
After our initial consult call, I will send you a proposal with total cost and a contract for us both to sign. I ask for 50% deposit, then 25% midway through the project, and 25% before delivering the final files. Once you sign the contract and pay the 50% deposit, you are secured your spot on my calendar and we set up your Brand Strategy Session.
How many clients do you work with at one time?
I try to work with no more than 1 or 2 clients at a time in order to give my full attention to them. This means I’m typically booked out for 2-3 months so if you are considering working with me the sooner you get on my calendar the better.
Do you include hosting?
No, since there are multiple places to host your site ( with different pricing), I generally either go with your existing hosting provider or can reccomend some favorite hosting companies.
Who develops the website?
I can develop websites and have done a lot of them. I dont love coding though so I’m moving towards using trusted developers who really love digging into code that way I get to focus on the design part ( which is what I love!)